What to Do With Ashes? Startups Turn Them Into Stones, Diamonds and Jewelry

The pandemic upended nearly every business — not least, the death industry.

With the arrival of Covid-19 in America, traditional funerals were suspended to reduce crowds and slow the virus. In response, mourners held services over streaming video or postponed them. That led to more cremations, which as a cheaper alternative to caskets and cemetery plots had been an increasingly common choice before the pandemic.


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